INTEGRATED CAMPAIGN
Concept Development • Creative Direction • Art Direction

To launch the new Woods Alverstone Parka, this custom winterized yurt was constructed using the exact same weather-resistant fabric, insulation materials, and technical lining of the parka itself. This winter retreat was listed on AirBnb and hosted influencers from across Canada giving them a chance to experience the warmth and performance of the parka while sleeping under the stars.